Why what? Well, Fox News’ Martha MacCallum noticed something about Donald Trump’s appearance on the “TODAY” show this morning:

Oh dear. That’s gotta hurt, huh, other presidential candidates?

Their own faults?

Double ouch.

Some aren’t too pleased:

Or is it clever?

What say you, Twitchy readers?

Read more: http://twitchy.com/2015/10/26/ouch-what-martha-maccallum-noticed-about-donald-trumps-today-show-spot-will-make-other-candidates-cry/